Finding a blog strategy

create a blog strategy

During the month of March, I blogged every weekday. It was a wonderful postpartum challenge, pushing my creativity (like with this watercolor journal page) and offering behind-the-scenes details (like the story of Gadanke’s logo).

If you’re a regular reader, though, you can see that I haven’t been blogging daily this month.

I’ve constantly been questioning the type of blog I want to create. It’s a problem that bloggers everywhere struggle with. (Tsh just talked about this, too. Phew! It doesn’t matter how big your blog is.) Do you be your authentic self? Do you write more for others or for yourself? Should you write for attention on Pinterest? Do you tell stories that don’t always correspond to pinable images? Do you write long posts, short posts, daily posts, or ask others to write with you? The list of questions goes on and on.

All I know is that my favorite post to write last month was: 16 gifts for new mothers.

Wait a second. You didn’t even read that post on this blog!

That feeling was a red flag for me. My heart still wasn’t perfectly aligned with the content I was creating here.

The other night, Niklas was playing with a stuffed giraffe. Martin and I were finishing dinner. “I’m doubting where I’m going with the blog again,” I confessed to them both. “It still doesn’t feel right.”

I decided to tweak my path again. I’m going to keep tweaking. But more than anything, I’m going to stop doubting. My hope is that the refined approach that I want to take to blogging is something you’ll actually enjoy more, too… even if it means I’m not stopping in to say hi every day.

how to blog

1. Write what I would want to read.

If I stepped out of my own shoes and were peeking into the Gadanke and airport world, what would I want to see? What would I want to know and want to try? I love meaty posts. I like walking away from a blog feeling inspired or motivated. That means more posts like this.

Scott always says to write awesome things or don’t write. That’s what I’m going to do.

2. Manage my creative time.

This blog is just a part of Gadanke. It’s a small part, and the majority of my time goes to all the other aspects of running a business with tangible products that need to be built and shipped. As a new mom, I only have a finite amount of creative time. So I think a lot about where I want to steer Gadanke’s growth, and I just can’t get meaty posts in every single day by myself.

During my senior year of college, my essay professor said that no one could craft well-written personal essay at rapid pace as we juggled school. She’d be telling me, “Katie, it’s quality that matters. Not quantity.”

She’d be right! It’s important that my creative time doesn’t go toward fluff just so I can say, “Yep, blogging daily over here.”

Besides, we’ve got a few big projects in the works right now that require heaps of my creative time:

  1. A revised version of this best seller
  2. Settling into our new (huge!) office space
  3. And… cat out of the bag: a storycatching Kickstarter!

It’s all big stuff.

3. Check those statistics.

Martin’s an engineer. He does what all engineers do: he pulled up the blog data. There wasn’t an ounce of difference in traffic here after I’d blogged daily in March. I know it was only for a month. But the results on Pinterest weren’t much better. Developing a better blog doesn’t happen overnight. Yet it goes back to item #2: I have to manage my creative time, especially as our family sets big goals for the Gadanke brand. I always enjoy the meatier posts; you guys like to pin them and share them more, too. The numbers align with my heart? I can’t argue that.

I think you’d agree. There are times when quality matters so much more than quantity. This blog space should be one of them.