A Photographer on Starting a Shop, Overcoming Fear, & Finding Beauty
I’m so happy to introduce you to another beautiful handmade artist today. Kelly of ekovisions is a photographer. She has such an incredible ability to soften the colors of her work and really make everything pop in such a unique way. I really like introducing you to new artists and small business women. Not only is Kelly both of those, but she’s just now launching the two together. (Huge cheers to you, Miss Kelly!)
It takes great courage, and I know a lot of you often ask me, “Weren’t you scared to start an online shop?” Well Kelly’s got some really great insight on that and how we can all improve our photography. I hope you enjoy her thoughts. And don’t forget to check out the giveaway she’s offering at the end of this post!
Now here’s Kelly…
1. Tell us a little about yourself. I understand your passion for photography began at my favorite National Park, Yellowstone!
I started really getting into photography when I took the camera my parents got for their wedding to Yellowstone when I was 16. This continued through travels in college and grad school, including an uber-awesome backpacking trip through Thailand. I just wanted to bring home those places so I could always be standing next to that palm tree or on top of that mountain.
A few years back I had a stressful day job and started shooting flower bouquets at night to blow off steam, and did so while kinda dancing around. You can see some of those in the abstract section of my gallery. That started my abstract obsession, and I merged the love of nature and abstract together a couple years ago once I figured out how to do the same technique outside in brighter light.
2. How did you learn to take such stunning photographs?
Mostly practice and experimentation. I’ve bought and soaked up a ton of books on photography, and took a couple of fantastic photography workshops with some famous photographers, David Muench and Jack Dykinga. But mostly I just shoot a LOT of pixels these days, and thank the universe that I don’t have to pay for film anymore. I love the instant feedback you can get from digital cameras—so you take a photo, see if it works, and if not redo it right then and there.

3. What has photography taught you about creating a simpler life?
Photography gets me out into nature by myself a lot, at quiet times usually. I’m the one walking on the beach in a down coat and snow boots trying to get a shot of a wintry sunset. Just getting out there helps me know that these moments are the ones that count, and what I want to be doing with my time. It helps me appreciate the stillness and quiet and beauty of each moment.
4. You just started an Etsy shop. What was the scariest thing about starting, and how did you overcome it?
Is there only one scary thing? I think it’s all pretty scary. I know I went through lots of questions over and over, particularly with regards to pricing and what sizes to offer. One of the biggest things that helps me get past the scary is to realize that everything will evolve. So if I want to change anything later, I totally can. Nobody’s out there waiting for you to make a mistake. Just like any business, my etsy shop will evolve and change over time.

5. What’s a favorite piece in your shop right now?
Oh, that’s so tough! One of my favorites is a new photo, Equinox, that I took just this month in New Hampshire. I’ve been working for a while to get some abstracts of a variety of nature subjects, and I fell in love this beauty.
6. Can you offer any tips on how we could all improve our photography?
Study the light. It’s all about the light, not about the subject. An average tree will look spectacular in great light, and a spectacular flower will look blah in mediocre light. Generally most things look better around sunrise (I am so not a morning person) or sunset, when everything gets that warm glow. Rainy days are your best friend, and a great time to go shoot flowers or leaves—next time it rains, notice how all the greens just pop.
7. And finally, what tip would you give to someone who’s interested in launching a small business to sell her creations?
Just start. And keep going. You’ll probably do some stuff in the beginning that you realize later wasn’t the best decision, but it’s totally better than doing nothing, and you can always change it later. So start… and you never know where your next sale will come from. I’ve done shows that everyone said were great for sales, and sold nothing. But then you turn around and sell to someone completely out of the blue. It’s all about the ride.

Oh wow! Thank you so much, Kelly. What do you all think of what she has to say? There’s some great wisdom in her words, isn’t there? And now she has something more to give:
Prize: winner’s choice of any image in my gallery, printed 5×7 inches. $45 value.
Specs: choose any image in my ekovisions gallery or etsy shop. Will be printed to 5 x 7 inches with a white border (5 x 5 for square images), signed & titled. If going to USA will be matted to 8 x10 inches using archival materials and a gallery-style white mat.
Entries: One entry per email address and per household please. Leave a response in the comments section below with your answer:
What is something you’ve felt nervous or unsure about… and then took the leap to overcome?
Ships to: anywhere!! Outside the USA the photo will be shipped without a mat to save on shipping and so you can mat the photo to locally-available frame sizes
Contest ends: Monday, November 1, 2010 at midnight in the Rocky Mountains. Winner announced here on Tuesday.








October 28th, 2010 at 5:13 am
Oh, thats easy – My first Estate Sale. First sale that I wasn’t the helper, I was the person running the show. It was a 3000 sq.ft. house, I had always had the idea in the back of my mind to someday start a business conducting Estate Liquidation for people – I just never thought the first opportunity would be this large of a house. I took the leap, family was sooo pleased and thrilled with the job that I did for them, it was a success.
October 28th, 2010 at 6:07 am
I recently started an Etsy shop as well. I was nervous about taking this step because of the possible response I would receive. Would people think my “crafts” were junk and that anyone could make them? Would my family and friends think it was a waste of time? But, I decided to do as I always do… whatever would make my life more fulfilling. Take a step or a leap and something will always catch you! :) Great interview and unbelievably beautiful photographs. I have visited this shop before and just absolutely adore these photos! CONGRATS on a great shop and talent!!
October 28th, 2010 at 6:56 am
Moving to Montreal for two years was a leap of faith – it’s like another country within our country. The benefits – learning another language and a slew of fantastic memories.
October 28th, 2010 at 8:42 am
We moved to Slovakia after we got married. we raised the support to work with a non-profit there. it was a huge leap and we did it.
October 28th, 2010 at 9:45 am
Very atmospheric photos. Good luck with your shop, Kelly!!
The hardest thing I ever did was leave my PhD program to pursue my creative passions. My entire life I’d been groomed (and grooming myself) to become an academic, so when I realized how little it fulfilled me, it was a major shock. But I’m so much happier now! Who knew that leaping headfirst into uncertainty and risk would feel SO amazing?
October 28th, 2010 at 10:18 am
Lovely photos.
Not anything major, but taking a knitting class was kind of putting my(introvert)self out there. I’m so glad I did, though, because I’d been wanting to learn for so long, and I enjoy it so much now.
October 28th, 2010 at 2:04 pm
Something I had to push myself toward because I was afraid is – admittedly silly – knitting! It was something I’d wanted to learn how to do, and I even knew how to crochet so the whole concept of fiber art really wasn’t that foreign to me. But for some reason, I was so nervous to learn to knit. I’m self-taught, and knitting was my first attempt at learning a new skill after having a major head injury. It stuck! And I’m so much better for it. But man…it was hard to convince myself to start!
October 28th, 2010 at 5:31 pm
love these shots! motherhood was the hardest leap of faith…but so worth it!
October 29th, 2010 at 3:48 am
So far… applying to graduate school in order to get my PhD in Chemistry. I am still going through the process, but I have finally just jumped in and forgotten all of my fears.
Your images are beautiful. It is as though you wrap the emotions associated with the different parts of nature into the images.
October 29th, 2010 at 10:53 am
Hmm…nervous or unsure of. I kind of want to say marriage! I mean, I love my husband and knew I wanted to marry him, but you know, the whole “settling down with one person for the rest of your life” thing…well…it’s nerve-racking! But I love being married and I love my husband, even if I’m still learning how to do it!
October 30th, 2010 at 3:02 pm
Last year I left my PhD program to attend mortuary school. I just completed the one year of schooling and am now working to become a licensed funeral director. Although I often get quizzical looks and odd stares when I mention my chosen profession, I LOVE what I do and derive so much satisfaction from helping families at their greatest time of need!
(P.S. Keep up the good work, Kelly! I’ve so enjoyed watching your growth as an artist and look forward to what’s to come!)
October 31st, 2010 at 11:17 am
Wow, Kelly, your stuff looks incredible. I’m really digging some of your Impressions series.
Biggest leap of faith? Applying and going to grad school for my MBA. After a less than spectacular undergrad, I wasn’t sure what would happen. However, with what I learned about myself and my professors and many of the friends I made, I’m glad I took the chance.